The Early Hours x Sydney Brienne

Our customer and supporter Sydney Brienne is a photographer based out of the Bay Area and Madison, Wisconsin. She has shot some of our hats and other products in the past and just sent me an awesome collection with some of our classics - the Red Cup Outdoors Cap, Pineapple Outdoors Cap, Ice Cream City Cap and Black and Blue Candle City Cap. We're sold out of some of these now but we have a new batch of Outdoors Caps coming in mid April. Check out more from Sydney on instagram at @sydneybrienne - thanks for the killer work Sydney!

Embracing the Hustle

Life is not easy for anyone, and money doesn’t make you happy. So what do we do to wake up every day and keep things interesting? We create. We push our hobbies and passions to the limits. We break those limits and propose new ones. Then we break through those and keep evolving. We inspire others through our labor of love, and motivate those working alongside us so we don’t lose hope.  There is no end in sight, but it’s better by far than wasting time, struggling through the worst of life without enjoying the little things. Embrace the hustle, the labor. Find what you love, and let it kill you - not the bills, traffic, or opinions...


Never Hesitate, Never Surrender

Photos by @sydneybrienne @guapular and anonymous featuring @wavedbabe

Submitted Customer Photos

It's only been about a month since our Outdoors Caps came in and we are close to selling out - we have some new colors on the way, as well as a new style called The City Cap that should be out next month. Until then, we still have limited stock in 10 styles and color-ways at HERE at 

Here's some recent customer submissions from @EarlyHours.Co instagram - email us at or send us a DM to be featured...thank you so much for the support, we can't wait to see more!





soulraps 2.0 / midnight burn

this is dre, streaming live from somewhere, blasting out in high fidelity. here on the soul rap hour, we feature artists that are inspiring us in our creative pursuits. on today's program, we feature Ravi Vora. Ravi's photography commands my full attention. i am drawn immediately to the details of every photograph. instantly, i'm wisked away to another realm of reality, similar to our own, yet so alien. check out Ravi Vora's tumblr, instagram, and website below. 

tumblr / instagram / website

today's sonic feature is called 3.14. these tunes will hold you over for the next week. 

until next time. 
- dre

soulraps 2.0 / featuring the best of audio & visual delight

welcome to the early hours. my name is dre. so back in 2007, clif and i started a blog called soulraps&subwaymaps. on that site, we featured the sounds of infinity. any o.g. in the music game will tell you that soulraps was the shit. but all good things come to an end. until today. 

but soulraps 2.0 will be different because on this feature, we will be scrounging the internet for the best sounds on the planet and will combining them with visuals from artists that inspire us. dont mind if we sprinkle some of our own work in here, because in order to appreciate the art, you gotta practice the art. 

the first sonic feature is one of my most favorite playlists, the "rap basics." i give this out to my friends who are interested in rap but are in need of some staples in the genre. dont sleep on these sounds!

the visuals are my own, shot in october in los angeles with justine. for more of my photography, check out