The History of The Double Cup (or Putting Purple Drank In Context or Why Our Cups Are Empty)

(Note from Clif – The Early Hours – So, this article is written by Mac Mccann, from Dallas, Texas (currently living in Austin), and my notes after are written to give some context to The Double Cup design we feature on our products.  The first part is written to give some history and context to The Double Cup in culture and society, and then I have added some notes on why we thought about using it in the first place, how it fits into our brand, and why we didn’t include codeine splashes, but rather an empty cup. It’s factual but only as far as we have been able to research/experience, so please read it first and email us at the email at the bottom of the article if you have any corrections or suggestions. Thanks all, enjoy..) 

While drugs and music have seemingly been related since the dawn of culture, few drugs are intertwined with a specific culture in the way that ‘lean’ is connected with hip-hop – especially Texas hip-hop. From DJ Screw and Big Moe to Lil’ Wayne, lean and hip-hop have expanded their influence hand-in-hand.

‘Lean’ is a slang term for a recreational drug that’s typically made with prescription-strength cough syrup containing codeine and promethazine, mixed with soft drinks such as Sprite, Mountain Dew, or Big Red, and sometimes with Jolly Rancher hard candy.  The concoction has a variety of nicknames, such as ‘syrup,’ ‘sizzurp,’ ‘barre,’ ‘purple drank’ (or simply ‘purp’), and ‘Texas Tea.’ As it’s typically consumed in double Styrofoam cups, it’s often alluded to by discussing ‘styrofoam cups’ or ‘double cups’ or simply ‘drank.’ (note from Clif - A double stacked cup not only helps to insulate the drink in the hot Texas summer, but it also is a silent way of announcing what is in your cup. Recognition around Texas spread quickly with songs by S.U.C. members from some of the first Screw tapes that featured local rappers talking about pouring up in double cups.)

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soulraps 2.0 / midnight burn

this is dre, streaming live from somewhere, blasting out in high fidelity. here on the soul rap hour, we feature artists that are inspiring us in our creative pursuits. on today's program, we feature Ravi Vora. Ravi's photography commands my full attention. i am drawn immediately to the details of every photograph. instantly, i'm wisked away to another realm of reality, similar to our own, yet so alien. check out Ravi Vora's tumblr, instagram, and website below. 

tumblr / instagram / website

today's sonic feature is called 3.14. these tunes will hold you over for the next week. 

until next time. 
- dre

The Early Hours Candles

Our new candles are in and online in time for our weekend specials. We just whipped up a little visual treat for you to preview them, and then you can head over to the store to check them in out nice high res. Be sure to check out our new instagram, and continue following @earlyhoursclif for behind the scenes and more. 

The Early Hours Candles from The Early Hours Clothing on Vimeo.

Click below to shop and check out the candles in hi-rezzz..


The Early Hours x Smathers and Branson Preview

We just got these new card wallets in, a new project we've been working on with Smathers and Branson...super excited to get these on the store by the end of the week. 

Also, all of the pins and patches are now live on the store - prices include USPS priority shipping. Thanks to all for the support so far - you rule! Got some more pins and patches on the way, but first ... ^^^^^ these wallets deserve your attention.


soulraps 2.0 / featuring the best of audio & visual delight

welcome to the early hours. my name is dre. so back in 2007, clif and i started a blog called soulraps&subwaymaps. on that site, we featured the sounds of infinity. any o.g. in the music game will tell you that soulraps was the shit. but all good things come to an end. until today. 

but soulraps 2.0 will be different because on this feature, we will be scrounging the internet for the best sounds on the planet and will combining them with visuals from artists that inspire us. dont mind if we sprinkle some of our own work in here, because in order to appreciate the art, you gotta practice the art. 

the first sonic feature is one of my most favorite playlists, the "rap basics." i give this out to my friends who are interested in rap but are in need of some staples in the genre. dont sleep on these sounds!

the visuals are my own, shot in october in los angeles with justine. for more of my photography, check out

The Early Hours Pins and Patches

We have some new pins and patches almost ready for sale on our website...they should be up within the week. If you follow us on Instagram @TheEarlyHours you can find some previews of some other awesome new products we have coming in over the next couple weeks, and some new hoodie/crewneck designs coming for winter... hit us up at if you have any questions.

Shop now @TheEarlyHoursClothing